Eateries: Rebrand and New Branding for Popular Eating Establishments and Restaurants
BRANDING • LOGO DESIGN • MENUS • MERCHANDISE • SOCIAL MEDIA • SIGNAGE
Clients: Organic Krush and Wente’s
Goal: Create branding for two exciting eateries, each with its own unique style and audience. Organic Krush looking for a brand refresh to create a style consistent with a contemporary design aesthetic. Wente's looking for a style that speaks to its history and St. Louis, MO location.
Solution: The rebrand for Organic Krush includes a limited color palette, juxtaposing a clean elegant style against a “friendly” and inviting brush script with a heart accent, that gets applied across various materials.
The new Wente’s brand draws upon its history of mini-car racing while also acknowledging their longtime presence in the St. Louis area. The branding style speaks to their long-standing clientele and also appeals to a new and younger demographic. It conveys a fun spirit that prevails throughout the restaurant.
Logo Designs
Organic Krush main logo and accompanying secondary logos for different branding applications, such as their rewards program
Wente’s main logo and accompanying logos for their Roadhouse and Pitstop Cafe location
Social Media Animations for Organic Krush
Menu Designs for Organic Krush, Organic Krush Catering, Wente’s, Wente’s Roadhouse, and Wente’s Pitstop Café
Wente’s Branding used in various applications such as apparel, signage, business cards, and web page layout design
Organic Krush Branding used in various applications such as signage and take-out packaging