How to talk to a designer when you need a new logo?

Logos are difficult! That’s right, I said it. In my opinion, logos are some of the more difficult things to design because we are not only handing someone the look of their business but we are also giving them something that will go on everything that is associated with their company. To design a successful logo we need to have the client answer important questions that will help get us there.

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Preparing for a successful collaboration with a graphic designer.

It has been a few years, to say the least, since my last blog post. But, as Asya Blue Design grows we are going to try to be more diligent when it comes to updating our friends, clients, and colleagues on the latest company and graphic design news and resources. The past six years have brought us amazing clients and projects, and with every new collaboration we learn how we can be more creative and efficient. We not only deliver what we consider to be “good work for good people,” but we also strive to teach and impart important information along the way. To put it simply, we find ourselves answering many questions and having a lot of conversations with our clients throughout the life cycle of each design project. It is out of these conversations that this list came about.

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The Books are Back!

Almost 30 years ago, after graduating from Parsons School of Design, I landed my first design job at Penguin Books as a junior cover designer. I loved books then and I love them now – as a reader, a collector, and of course as a designer.

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