What an honor to kick off the holiday season by getting to design this Mariah Carey wax figure reveal billboard in Times Square for Madame Tussauds Wax Museum. Mariah’s figure is one of many at the new Seasons of New York City exhibit.
Madame Tussauds Wax Museum
Exhibit Designs and Large Vinyl Graphics • Tourist Attraction Marketing • Environmental Promotional Graphics • Marketing and Advertising
Client: Madame Tussauds Wax Museum/Merlin Entertainment
Goal: Create installation and exhibit graphics, along with marketing materials that follow the corporate branding but also impart some new visual excitement. Work completed for various locations in the United States, including New York, Orlando, Hollywood, Nashville, Las Vegas, and San Francisco.
Solution: Work closely with individual locations and their marketing departments in order to create graphics that engage their particular audiences seeking unique tourist experiences.
Madame Tussauds New York City – exterior building billboard design featuring the celebrities side by side with their wax figures.
Madame Tussauds Las Vegas – Bus shelter design located outside The Sphere in Las Vegas.
Exit hallways at the New York City attraction which prolong the visitor experience after they visit all of the exhibits. The walls depict New York City’s famous Times Square that visitors will experience upon exiting the building. Times Square billboards were replaced with images of Madame Tussauds celebrity wax figures and their real life counterparts.
Madame Tussauds Nashville – hanging and standing banners, and table decals, throughout the Opry Mills Mall.
Madame Tussauds New York City – interior elevator vinyl wrap made to simulate a nighttime rooftop party overlooking the New York City skyline. The design elements are meant to evoke an Art Deco style.
The Behind the Scenes experience offers a glimpse into the craftsmanship and magic behind their realistic wax figures. The logo design, signage, and decals were designed for this new experience to highlight the craft and artistry put into the wax figures and museum displays.
Madame Tussauds New York City - The Big Bus vinyl wraps designed to cover the tour buses taking visitors around New York City. The vinyl design features the most current and popular celebrity wax figures that can be seen at the museum attraction.
Madame Tussauds New York City – exit wall, carnival wall, and exterior exit door vinyl graphics. The exit wall collage features snapshots of images of the celebrity wax figures side-by-side with the museum visitors. The Carnival wall depicts black and white photography featuring retro images of Coney Island. The exterior door graphics highlight the wax museum’s popular exhibits and figures.
Madame Tussauds Hollywood – exterior vinyl graphics highlight the attraction’s most popular exhibits and celebrity wax figures.
The San Francisco attraction standing sidewalk sign is used outside of the venue to attract visitors. The Madame Tussauds Orlando pop-up banner was used at a trade show for a business to business promotion.
Madame Tussauds New York City – a promotional offer flyers to hand out to potential museum visitors.
Madame Tussauds Hollywood – an email invitation used to promote the launch of Danny Trejo’s new figure and rooftop party.
Madame Tussauds Nashville – a tri-fold brochure and magazine ad featuring popular exhibits and promotional offers to attract visitors to the museum.