LOGOS • ILLUSTRATIONS • EDITORIAL • COLLATERAL • SOCIAL MEDIA

Asya Blue Design is proud to be certified with both New York City and New York State as a Minority and Women-Owned Business Enterprise. As a result, we are able to work on meaningful projects for the city and state we call home.

Clients: Mayor’s Office of Immigrant Affairs (MOIA) | WorkWell NYC

Goal: Design materials specific to individual campaigns for two individual New York City offices. The campaigns are both public and internal facing.

Solution: For MOIA, we partner with illustrators and art direct eye-catching posters to celebrate New York City’s rich immigrant heritage and communities. NYC’s numerous ethnic enclaves will continue to be highlighted throughout the year. Check back to see more! To summarize and highlight the varied and important work done by this department throughout the year, we designed a contemporary-looking annual report implementing incredible photography, along with statistics and rich content. For WorkWell NYC, we designed a number of logos and assets to support their exciting employee initiatives that focus on wellness, creativity, and art. The result was bright and inviting graphics that celebrate the spirit of this department.


Poster art direction by Asya Blue Design; Immigrant Heritage poster illustration by Stephen Blue; Chinatown in Manhattan poster illustration by Jane Demarest

MOIA 2023 Annual Report


WorkWell NYC: NYC’s workplace wellness program for City employees, celebrating their creativity and encouraging a healthy lifestyle.

WorkWell NYC Art is Life Showcase signage

WorkWell NYC Art is Life City Employee Showcase. This video celebrates the creative achievements of NYC Employees. Video by WorkWell NYC featuring the logo designed by Asya Blue Design.