BRANDING • PACKAGING • DESIGN
Goal: Come up with engaging designs for a variety of products intended to appeal to both consumers and industry professionals. The new products should be able to compete with comparable brands in a retail environment.
Solution: Create branding solutions for each individual product that are unique and yet appeal to their intended customer. Depending on their retail space and price point, some products utilize bright colors and bold typography, while others take a more elegant and sophisticated approach.
“EATABLE x Dean Martin Popcorn Gift Box - a deliciously nostalgic treat that combines gourmet popcorn with the smooth sounds of “The King of Cool.” Whether you are looking for a delightful and delicious hostess gift, entertaining, or treating yourself to a feast for the ears and tummy, we've got you covered with this musical snacking experience guaranteed to delight fans of all ages! Each bag features a link to Dean Martin's playlist so you can enjoy the music while snacking.”
Eatable photography by Alex Mair, www.alxeats.com
Big & Bold Popcorn – rebrand with a new logo and bag design for an existing line.
Big & Bold Duets - logo and bag designs for three new special flavors, intended to appeal to a more discerning marketplace.
POPTime Snacks Sell Sheets - designs to promote various brand products in a business to business environment, both at trade shows are as tools for the sales staff.
POPTime Big and Bold - previous redesign of the Big and Bold line.