Sea Life

EXHIBIT DESIGN • TOURIST ATTRACTIONS • ENVIRONMENTAL GRAPHICS • MARKETING AND ADVERTISING

Client: Sea Life/Merlin Entertainment

Goal: Create installation and exhibit graphics, along with marketing materials that follow the corporate branding but also impart some new visual excitement in order to engage attraction visitors.

Solution: Work closely with the internal marketing lead in order to create graphics that engage children and families in particular. Elevate the Sea Life style by creating fun and age-appropriate graphics that speak to the younger audience. Make sure that the visuals are as interesting as the live marine life exhibit itself.

Sea Life Kansas City – vinyl graphics for a display depicting the life cycle of Jellyfish.

Sea Life Orlando – brochures made for the Mermaid Coral’s Reef Rescue and Pirates of the Haunted Seas events. Visitors complete the tasks as they visit the exhibits and have the brochures stamped to win a prize.

Sea Life Orlando – Tank Clings with QR codes that lead the visitors to more information for each sea creature and give additional facts about the sea creatures and location.

Sea Life Orlando – Aquarist On Duty Wall graphic featuring the staff members on duty, providing additional background information to engage visitors. Removable cards are shuffled to showcase the staff along with additional sea life facts.

**Easter Egg themed Scavenger Hunt Cards** used as a handout and interactive activity for young visitors during spring break.

**Summer of Sharks Scavenger Hunt Cards** used as a handout and interactive activity for young visitors during their summer visits to the attraction.

Sea Life Orlando – flyers for family events taking place during school vacation weeks at Sea Life Orlando.